marketing

I recently finished a report I found at FreelanceFolder.com on Why Some Freelancers Thrive. I started to think about TVCNet and the ways it helps to promote success among its members and helps avoid the common problems consultants encounter that bring about failure.

Let’s break down the elements of success and failure as outlined in the report:Read More >

I’m in the middle of reading a great book called Groundswell: Winning in a World Transformed by Social Technologies. One of the ways to take advantage of the recent social media explosion in business is to listen to what others are saying about you and your industry. What they say, whether good or bad, is not necessarily about you.Read More >

From time to time it is a good idea for business owners to review their business plans and marketing plans. Things change (like the economy) and you need to check your business operations to make sure you are guarding against outside forces and aligning yourself with your business objectives so you can see whether or not you are headed in the right direction.Read More >

Networking can be an indispensible part of any business for promotion and to hopefully win clients. It surprises me, though, how little some businesses (namely independent business professionals like consultants) do it. Everyone has their reasons for not networking. Some don’t find it useful. Some are apprehensive to place themselves in what may feel like an uncomfortable situation.Read More >

We’ve now arrived at post number 3 of our 3-part series exploring how consultants can leverage social media. Today, we look at Twitter.Read More >

I'm a big fan of social networking applications and in part 2 of this series of posts exploring how consultants can leverage social media, we look at LinkedIn.  There are only a select few that I use, but it fascinates me how interconnected we are through the associations we keep. Whether through friends, family, colleagues or people we have randomly met at business and social functions, tools like LinkedIn help us manage those connections.Read More >

Those who know me and my organization, Treasure Valley Consultants' Network, have seen over the past couple years how I have embraced social media and used it to leverage our brand and promote the profession of consulting to the Boise business community.  At the same time, I have also been advocating for consultants to use social media to demonstrate their knowledge and skills in this unique medium to what can potentially be a global audience. Read More >